top of page

WORK SAMPLES

This page includes examples of my past work, including Long Form Content Creation,
Social Media Content & Strategy, and Video Content.

Long Form Content Creation

Long Form Content Creation

Untitled-design-40.png

Published via Northeastern Graduate Programs Blog in June, 2021.

​

"One of the core goals of the biotechnology industry is to create products that can positively impact living organisms in need, whether that be a plant, animal, or human. To effectively accomplish this, biotechnicians need to not only develop these products but test them and get them properly approved so they can be safely released to the public."

 

Read more at www.northeastern.edu/graduate.

Stakeholder-Management-in-Biotech.jpg

Post published on The Northeastern Graduate Blog in April, 2021.

​

"Many professionals who pursue a career in biotechnology do so for a love of science. After all, a biotechnologist’s primary responsibilities include applying biology and other scientific practices to the development of protein drugs, agriculture, cosmetics, and other such products."

 

Read more at www.northeastern.edu/graduate/blog

How-to-Become-a-Research-Scientist.png

Post published on The Northeastern Graduate Blog in October, 2020.

​

Professionals with a background in biotechnology can choose to pursue many lucrative careers. One of the most common choices is to become a research scientist. These individuals work in drug and process development, consistently conducting research and performing experiments to help move the biotechnology industry forward. 

​

Read more at www.northeastern.edu/graduate/blog

Masters-or-PhD-Biotechnology-HERO-1.jpg

Post published on the Northeastern Graduate Blog in July, 2020.

​

"The job outlook for biotechnology professionals is very positive, with 2020 salaries averaging between $80,000 and $90,00 per year. As a result, many individuals are pursuing advanced degrees in biotechnology in hopes of acquiring the training and experience needed to land a role in this lucrative field."

 

Read more at www.northeastern.edu/graduate/blog.

Biotechnology-Salaries.jpg

Post published on Northeastern Graduate Blog in May, 2022.

​

"The biotechnology field has always been a lucrative one, and for good reason. In careers ranging from gene therapy to personalized medicine, these professionals are responsible for overseeing some of the most impactful advances occurring in society today."

​

Read more at www.northeastern.edu/graduate/blog

Social Media Content & Strategy

Social Media Content & Strategy

NU Admissions Instagram

 

I oversee all content/campaign concepting, development, and execution for the @NUAdmissions channel.

Screen Shot 2021-05-26 at 3.47.38 PM.png

@NUAdmissions SIZZLE REEL
Take a look at some of the videos, posts, stories, Q&A's, takeovers, and more that my team created for @NUAdmissions!

Northeastern Graduate Facebook

NU Graduate Programs

 

I oversee all content/campaign concepting, development, and execution for the Northeastern Graduate Programs Facebook, LinkedIn, Twitter, Instagram, and Pinterest channels.

Screen Shot 2021-05-26 at 3.53.10 PM.png
Screen Shot 2021-05-26 at 3.53.38 PM.png

Northeastern Graduate LinkedIn

Screen Shot 2021-05-26 at 3.52.00 PM.png

Northeastern Graduate Instagram

Northeastern Graduate Twitter

Screen Shot 2021-05-26 at 3.54.08 PM.png

Short Form Content Creation

Captivate Network is the leading digital media company, delivering relevant and actionable information to white collar professionals during the business day on its network of digital displays in nearly 10,000 high rise office tower elevators throughout North America. While interning for the company, my role included cultivating stories from hundreds of authorized content sources, and editing the core of the story down to fit into a roughly 175 character Captivate Screen format, like the one seen on the right.

Boston Event Screen Example.jpg
Photo Screen Example.jpg
Video Content

Video Content

Videos are an integral part of digital marketing, and as
such, I have personally developed and creative directed
many in varying capacities for my clients. In many cases,

this has included doing voiceover work for clients, as well.

​

Other Examples of Video Content

​​

I concepted, wrote the script for, and provided a formal voiceover for this video. 

© 2018 by Ashley DiFranza. Proudly created with Wix.com

bottom of page